I run AI automation in production at DAMAC Group, and spent years before that in Power BI, DAX, and data modeling. Everything I teach is stuff I've shipped myself first — not theory, not a reseller course.
I'm an AI Engineering Manager at DAMAC Group, where I run automation in production for a large enterprise — including a capital calls system that cut a 7-day process to same-day for $15–25M monthly transactions, and inbox automation used across community management.
Before that, I spent years in Power BI, DAX, and data modeling as a data engineer. Now I teach the move from BI/SQL thinking into building and shipping real agentic AI workflows — the same method I use at work.
“My dashboards finally made sense to stakeholders. Two interviews in 3 weeks. Landed a junior BI role.”
— Ayesha, Junior BI Analyst
“The BRD and UAT parts were the missing puzzle pieces. I could explain the why, not just the how.”
— Imran, Data Associate
“Built three portfolio projects and revamped my LinkedIn. Recruiters finally started replying.”
— Sana, Career Switcher
A small, guided cohort where you go from using AI in a chat window to architecting and shipping real, deployed AI systems — the same way I build them inside a live enterprise. Start from the outcome, reverse-engineer the stack, ship it, then iterate.
Already know you want in? DM USTAAD on LinkedIn.
10 questions, 3 minutes — your AI Builder score and your single biggest gap, straight to your inbox.